“They are spraying the coronavirus”

Of conspiracy rumors in social media and their political uses in Mexico

Authors

DOI:

https://doi.org/10.29340/en.v6n11.293

Keywords:

rumor, coronavirus, verisimitude, conspiracy theory, Mexico

Abstract

This article examines a rumor depicting the government’s sanitization measures, instead, as strategies to infect and kill off the population using the coronavirus. It has circulated in various regions in Mexico generating multiple collective protests. Setting aside any condemnation of rumors as false, our study has opted to consider this phenomenon as a way to understand what is plausible and what is implausible in a given context. It presents the versions circulated within San Antonio de la Cal, Oaxaca along with the narrative elements granting it plausibility or implausibility. The study is based mostly on an analysis of conversations generated on Facebook and personal interviews. It demonstrates how the rumor is linked to conspiracy narratives and to local tales expressing distrust of the authorities. In addition, the article analyzes the political use given to this rumor by parties opposing said authorities.

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Author Biographies

  • Rosa Margarita Zires Roldán, Universidad Autonoma Metropolitana - Unidad Xochimilco

    Margarita Zires is a research professor at the Graduate Program in Communication and Politics at the Universidad Autónoma Metropolitana -Unidad Xochimilco and a member of the National System of Researchers. Her lines of specialization are the following: analysis of rumors in traditional and socio-digital social networks, currently in contexts of violence; in relation to the pandemic in Mexico and study of contemporary, media and hypermedia manifestations of the myth and symbol of the Virgin of Guadalupe, as well as its appropriations in different cultural contexts and social movements in Mexico and the United States. See publications: https://uam-mx.academia.edu/MargaritaZ

  • Aldo Cicardi , Universidad Autónoma Mtropolitana Unidad Xochimilco

    Aldo Cicardi González has a degree in Social Communication from the Universidad Autónoma Metropolitana-Unidad Xochimilco, where he wrote a thesis on university film clubs as a form of resistance, available at: https://repositorio.xoc.uam.mx/jspui/handle/123456789/24653. He is currently pursuing a Master's degree in Communication and Politics at the same institution with a research project on the rumor of the fumigation of the coronavirus and collective action in two socio-cultural contexts: Oaxaca and the State of Mexico. He is co-producer and editor of the documentary film Abriendo senderos de justicia. Sentencia de Ayotzinapa, premiered in 2020 at the Cineteca Nacional and part of the official selection of the Festival Contra el Silencio Todas las Voces.

References

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Published

2023-03-22

How to Cite

“They are spraying the coronavirus” : Of conspiracy rumors in social media and their political uses in Mexico. (2023). Encartes, 6(11). https://doi.org/10.29340/en.v6n11.293